Overflow Funnels

22. How to Leverage Your Client Work into Consistent Sales Momentum

Stine Andersson Episode 22

If your feed goes dead every time you don’t have a client project on your desk, we need to talk.
 Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go.

In this episode, I’m breaking down how to squeeze every drop out of the work you’re already doing so you can stay visible, build trust, and actually sell — even when business is quiet.

We’ll cover:

  • Why relying on active client work keeps you stuck in feast-or-famine.
  • 4–5 ways to frame every single project so it turns into weeks of content.
  • How leverage = consistency, and consistency = sales momentum.
  • The simple shift that makes your content work like a mini funnel on repeat.

Stop waiting for “new work” to have something to say. Start leveraging what you’ve already got.

📌 Links & Resources:
→ Join the free Overflow Content Channel on Telegram
→ Take the Overflow Quiz to learn what your funnel needs right now
→ DM me on Instagram: @stine.andersson.co