Overflow Funnels
Overflow Funnels is the podcast for creative entrepreneurs who are done with hustle and ready for sustainable sales. Hosted by Pinterest and funnel strategist Stine Andersson, each episode breaks down how to simplify your content, build a freedom-first funnel, and grow a business that actually fits your life.
Expect spicy takes, practical strategies, and content that keeps working, long after you log off.
Episodes
27 episodes
27. Why Your Audience Isn’t Converting
In this conversation, Stine discusses the importance of funnel alignment in marketing strategies. She shares a case study of a client whose sales improved dramatically after restructuring her funnel to align with buyer psychology. Stine emphasi...
•
Episode 27
•
9:49
26. Part 3. Connect It All Into an Evergreen Funnel That Actually Converts
GRAB THE WELCOME SEQUENCESummaryIn this conversation, Stine discusses the common pitfalls of evergreen funnels, emphasizing that many fail due to their complexity and la...
•
12:49
25. Part 2. How to Write a Welcome Sequence That Quietly Sells Your Course
GRAB THE WELCOME SEQUENCEIn this episode of the Overflow Funnel podcast, Stine discusses the critical role of a welcome sequence in email marketing. She emphasize...
•
Episode 25
•
13:37
24. Part 1. Transform Your Freebie into a Sales Machine
In this conversation, Stine discusses the critical role of lead magnets in the sales funnel for course creators and service providers. She emphasizes that freebies should not only provide value but also serve as a strategic entry point into the...
•
Episode 24
•
15:29
23. Why I’m Walking Away from Pinterest
After almost five years, I’ve officially wrapped my last ever Pinterest client. And I’m not just walking away from Pinterest management — I’m walking away from done-for-you services altogether.In this episode, I’m sharing the real story ...
•
Episode 23
•
9:09
22. How to Leverage Your Client Work into Consistent Sales Momentum
If your feed goes dead every time you don’t have a client project on your desk, we need to talk. Because relying on “live work” to fuel your marketing is exactly why your pipeline feels so stop-and-go.In this episode, I’m breaki...
•
Episode 22
•
12:10
21. The Lazy Funnel That Brings You Clients on Repeat
What if your sales didn’t depend on how much you post, how often you show up, or how many hours you work online?Imagine dropping the kids off at school, crawling back into bed with your coffee, and watching Stripe notifications hit your ...
•
Episode 21
•
10:43
20. How to Define Your Dream Buyer and Build a Business That Sells
Welcome to the start of my Overflow Funnel mini-series! For the next four weeks, I’m breaking down the four core steps I walk every client through when we build funnels, customer journeys, and offers that actually sell.In this f...
•
Episode 20
•
12:19
19. Fixing the Gaps in Your Offer Suite (Without Creating 10 New Offers)
In this episode, Stine discusses the importance of identifying gaps in your offer suite and how to strategically address them without overwhelming yourself with new creations. She emphasizes that gaps represent opportunities for growth and reve...
•
Episode 19
•
13:00
18. Map Your Client Journey So Buyers Upgrade Instead of Ghosting
In this episode of the Overflow Funnel Podcast, Stine discusses the importance of having a well-structured offer suite that guides clients through a seamless journey. She introduces her offer suite flow chart framework, which consists of five s...
•
Episode 18
•
14:59
17. How to Stack Your Offers for Higher Lifetime Value
Most funnels end at the sale. Mine start there.In this episode of Overflow Funnels, I’m breaking down exactly how to build a value ladder — or what I call offer stacking — so your clients naturally keep working with you, without you chas...
•
Episode 17
•
14:30
16. The Simplest Funnel That Makes the Most Money (And Why You’re Overcomplicating It)
Most business owners are chasing cold leads while ignoring the goldmine sitting right in front of them: their past clients.In this episode of Overflow Funnels, I’m breaking down the simplest, most profitable funnel you can build...
•
Episode 16
•
12:00
15. 4 Non-Negotiables I Swear By
Feeling stuck, chaotic, or low-energy in your business?The answer isn’t another funnel, tool, or piece of content.In this episode, I’m breaking down the 4 non-negotiables I swear by every time I want to make more money — without addi...
•
Episode 15
•
10:17
14. Why I Pivoted from Pinterest & Blogging to Sales & Funnels (and Why I’m Never Going Back)
For years, I delivered the “top of the cake” — Pinterest, blogging, a little nurture. My clients got visibility and warm leads… but when it came to actually selling? The backend was a mess. Offers weren’t stacked. Dots weren’t connected. And pr...
•
Episode 14
•
13:27
13. What Actually Makes a Funnel Convert?
You don’t need a prettier sales page.You need a funnel that actually works—while you sleep, while you sip your coffee, while you live your life.In this kickoff episode of our 10-part Overflow Funnel series, we’re...
•
Episode 13
•
14:49
12. How to Nurture After Offboarding + Build Recurring Revenue That Makes Sense
🚨 Hot take alert: You’re ghosting your best leads... and it’s your past clients.In this spicy episode of the Overflow Funnel Podcast, I’m breaking down why nurturing after offboarding is the smartest way to build recurring reven...
•
Season 1
•
Episode 12
•
12:41
11. The Nurture Gap That’s Costing You Sales
You’re showing up. You’re getting traffic. Your offer isn’t the problem — so why aren’t people buying?In this episode, I’m breaking down the nurture gap — that quiet space between discovery and conversion where trust either gets...
•
Episode 11
•
5:55
10. Stop Talking to Everyone. Start Selling to the Right One.
If your content looks good but your sales are slow… chances are, you’re talking to the wrong person. In this episode, I’m breaking down exactly who your Overflow Buyer is — the one who’s already sold, searching, and ready to say yes — ...
•
Episode 10
•
10:44
09. The ONE Funnel Action That’ll Actually Move the Needle This Week
Stuck in a visibility loop with no conversions?You’re not alone — but you are in control. In today’s episode, I’m walking you through the one action that will immediately create clarity, trust, and sales in your funnel. It take...
•
7:00
08. Why Most Funnels Burn You Out (And What to Do Instead)
If your funnel feels like a full-time job — you’re not alone. Most traditional funnels are built on pressure, urgency, and constant tweaking… not exactly the dream you had when you started your business.In this episode, I’m breaking down...
•
Season 1
•
Episode 8
•
13:41
07. How to Build Offers That Flow, Sell, and Scale With You
Sick of creating amazing offers that lead... nowhere?In this episode, I’m breaking down how to stack your services into a strategic, profitable funnel that makes people say “hell yes” at every level—from your freebie to your highe...
•
Episode 7
•
12:09
06. Why I Refuse to Sell Services in Pieces
If you’ve ever felt like you’re doing great work inside a broken system — this episode is for you. I’m pulling back the curtain on a major shift I’ve made in my business, and it’s about more than just Pinterest, blogs, or email. It’s about why ...
•
Season 1
•
Episode 6
•
12:10
05. How Pinterest, Blogging, and Email Work Together
In this episode, I’m showing you exactly how Pinterest, blogging, and email marketing work together to build a soul-first system that sells without burning you out. This isn’t about surface-level content or complicated tech setups—it’s about al...
•
Season 1
•
Episode 5
•
11:04
04. Emails That Actually Sell Without Screaming ‘BUY NOW’
Let’s be real, most marketing emails either sound like a desperate sales pitch or completely miss the mark. In this episode, we’re flipping the script on what it means to sell via email in a way that feels aligned, personal, and powerful
•
Episode 4
•
6:31
03. Blogging Isn’t Dead, You Just Need to Do It Differently
If you’ve been told blogging is dead—or you’ve posted a few times and gotten nothing but crickets—this episode will shift everything.I’m breaking down what actually makes a blog convert in 2025, why search-based content is not o...
•
Episode 3
•
6:50